Dig Mega
3788 Massive Screen
Advertising
2024
I was thrilled to create Sleeping Machines, a playful 3D animation for the 3788 Massive Screen in Chongqing, China—the largest outdoor L-shaped billboard in Asia. The piece features Trap, an endearing inventor who accidentally falls asleep while working on his machines. His nap triggers a series of comical mishaps, exposing his private workspace to the bustling public. Startled and flustered, Trap scrambles to regain control, pulling curtains closed in a frantic attempt to save face.
This animation playfully explores themes of work-life balance and the hilarity of unintended public exposure. Designed specifically for the glasses-free 3D format, Sleeping Machines is a lively, lighthearted piece that invites viewers to laugh and connect with Trap's relatable chaos.