Pull And Bear
Advertising, Animation
2023
Oscar de Castro, Pull&Bear’s creative director, got in touch with a fun brief: to create an animation for their store screens that showcased their new logo in a playful way. Inspired by the idea of a bag of jelly candies, I came up with a candy river flowing through colorful candy mountains. Gummies drift along in the water, and a candy dolphin jumps in and out of the scene. The animation is full of bright, cheerful energy, perfectly matching the brand’s vibrant and youthful vibe.